Le Medina: Notes from the Focus Groups, Max Colson, 2016


The Le Medi housing estate in Bospolder, Rotterdam was originally going to be called ‘Le Medina’. Its final name was chosen because it was more Mediterranean sounding whilst the latter was too obviously Islamic. This video dramatizes the results of a fictional series of focus groups researching Le Medi and how it should be branded; it explores the cultural origins of Le Medi and what the story behind its architecture suggests about attitudes to migration from North Africa and the Middle East.